An Online Presence…
That Finally Matches This Home Builder’s Quality Standard.
The Couto Standard
GreenFox + Couto has had a long-standing relationship that started with the need for video production. Since then, we have partnered together to manage several campaigns, parts of their brand, and most recently a custom web design and build. Couto Homes has always been a strong brand in the communities they serve. Often, businesses struggle to make their online presence line up with the quality and standard their business or product actually produces. We have had the honor of helping Couto Homes match the standard online to the standard you experience when you walk into a Couto-built home.
Branding I Web Design I Campaigns I Digital Advertising
Part of building a brand should consist of keeping the brand fresh. Couto Homes was in need of some light changes to their logo and color schemes, as well as defining their brand fonts for consistency.
New Color Palette
The need for print collateral for a home builder can be overwhelming. Due to the fact that we manage this brand, it has been a smooth process for Couto Homes to simply communicate what they need and receive it back, on-brand, with the quality they expect.
Logo Stickers on Info Boxes
One of the best ways for a company to portray their business is driving a moving billboard. Couto came to GreenFox with the dream of wrapping 14 brand new ford trucks to portray their new, fresh brand. The goal was to carry their brand in a way that represented who they were in a way that did not affect the integrity of their strong, bold brand.
By far, the largest project we have worked on with Couto Home has been the build of their website. Couto has a lot of elements to their business that needed to be portrayed online in a beautiful way. We were able to work with their team to come up with a stunning website that showed off the captivating homes they build, who they are as a company, and a custom way to present the homes they have available to be built.
Digital Marketing is the number one place to see tangible results of the work that has occurred with a brand. We are proud of the results that we have seen in our partnership with Couto Homes. The numbers speak for themselves when it comes to digital marketing.
Increased web traffic by 81%
174% Increase in Conversions
Digital Ads Received 400% Increase in Impressions
Digital Ads Received 14,650 Clicks, a 1008% Increase from the Prior Year
From May 2019 to April 2020, the Couto Homes brand was seen online nearly 2 million times
At GreenFox we optimize your SEO by running regular technical audits of your website and we determine traffic potential with keyword discovery and maintenance. We also work to develop strong, high-quality content that is written for your audience, however is also search engine friendly.
Facebook is the largest social media platform with 2.45 billion monthly users. Since 76% of 18 to 24 year olds use Facebook, it was an optimal platform for this campaign.
The key demographics found on Instagram are adults aged 25-45. Due to the large amount of time spent by our demographic on Instagram (2 hours and 23 minutes per day), we chose Instagram as the main social media platform where we would run ads.